In conjunction with the opening of “An Atlas of Es Devlin” at Cooper Hewitt, Smithsonian Design Museum in November 2023, I crafted a social media campaign showcasing key moments from the exhibition to generate excitement among and engagement from our digital audience.
In addition to social media posts, I commissioned a custom Instagram Story filter that extracted Devlin’s iconic “Iris” installation and placed it into the digital world, so that our followers who might not be able to make it to the exhibition in person could still experience a part of it digitally. All photos by Elliot Goldstein © The Smithsonian Institute.