During my tenure as Artnet’s Senior Manager of Social Media, I spearheaded a new Instagram strategy by establishing a company-wide content calendar that utilized the massive inventory of artworks available on the company’s website, launching weekly story series, and organizing takeovers with key art world journalists, figures, and influencers. I also worked with London-based graphic design firm Village Green to create a suite of assets and templates for sharing Artnet News articles. These tactics increased organic social engagement by over 30% and click-through rates by over 120%, and established Artnet’s Instagram account as a destination for breaking art world news and unique coverage of global art world events, including Art Basel, Frieze, The Armory Show, and select blue-chip gallery openings.