As part of my social media plan for “Making Home—Smithsonian Design Triennial” at Cooper Hewitt, Smithsonian Design Museum, I spearheaded and directed a collection of over 20 videos to showcase the exhibition, including a sizzle reel and series of interviews with the Triennial participants. These videos, which will continue to roll out over the course of the show, have significantly boosted organic social media and website traffic and tapped into new audiences on Instagram.